It goes without saying that establishing good social selling aka digital presence has become quite imperative in today’s times. The social media is booming with various platforms to facilitate this and has seen an overwhelming increase in consumption, especially with respect to the current world scenario.
LinkedIn alone has over 690 billion users worldwide (Source: Global Web Index). What started off as a simple platform associated with finding jobs, today LinkedIn not only thrives as one of the best platforms which can be used to create a valuable network online, but is also very relevant in generating leads for brands, marketers and influencers as well.
Though its features are manifold, one must understand to tap the right chords to create and build a strong presence and lead big opportunities. So, here are a few ways you can use LinkedIn to create an effective and worthy digital presence:
- SHOW VALUE IN YOUR PROFILE
Its means that instead of just showcasing your experience and expertise, add in to how your expertise can add value or how can you bring benefits to your clients and customers. The headline and bio are perfect above-the-fold places to do this.
So instead of typing ‘Head of Content Marketing’, try using ‘Helping Companies Curate and Distribute Valued Content’.
- INTENTIONAL AUDIENCE DEVELOPMENT STRATEGY
Try to intentionally expand your network to include potential clients for your company or professionals in the same field. This will hugely impact on your content getting the right traction from the right audience.
For example, try connecting to people who
- have the right titles,
- are in the right industry for your product or services
- ‘POST AND GHOST’ IS A BIG NO-NO
Like any other social networking platform, LinkedIn too puts a lot of weight on engagement. Engage and comment on other professionals’ posts, reply back to the comments on your own content and most importantly start creating some valuable back-and-forth conversations. The more engagement, the higher LinkedIn will rank your post as valuable content and show it to more people.
- THE CONTENT STRATEGY
For a strong digital presence, what matters more is the quality of the content rather than the frequency of posting. LinkedIn treasures content that adds value, for e.g. present marketing or industrial trends, tips or tricks with the professional work and life, etc.
But LinkedIn also looks at what type of content you are posting. Unlike other social media platforms, where multimedia posts, tons of hashtags and brevity does the trick; LinkedIn tends to show better results with more text-only posts.
- A RIGHT BALANCE
The balance of promoting your company’s product or services and building a relationship with your audience by providing engaging and valuable content is a great tip to have up your sleeves. It stands same with the LinkedIn strategy as well; say posting 90% valuable content and 10% promotional content. This can be very helpful in amplifying your digital presence.
- DEVELOPING THOUGHT LEADERSHIP
Trust, credibility and expertise are cherished qualities in any business and generating thought leadership marketing content helps demonstrate these qualities. It can be industry news and insights or product knowledge or organizational values and motives, etc. LinkedIn provides the best ways to build a culture of thought leadership content (corporate as well as personal) and get it the right engagement.
Like any other platform, even LinkedIn requires a bit of exploration and experimentation before figuring out what works the best for you. But once harnessed, the potentiality of LinkedIn will start exploding with new opportunities and benefits and breathe a new life into your digital presence. To know more about LinkedIn strategies and added tips to amplify your digital presence, feel free to drop us a line at email@example.com or check us out on www.zura.club.