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Influencer marketing
Influencer Marketing

Network effects from micro-influencers

In the current era, it is thus advisable to have a network of micro-influencers involved in your marketing mix than one mega/celebrity influencers. Here’s how you can create a ripple effect using micro-influencers and their unique ideas and content.

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Influencer interview series vol 1

A DAY IN THE LIFE OF A CONTENT CREATOR Series 1 Vol.1

Meet creator Rabia Singla (@rabiasingla), a Haryana-based photographer, travel and lifestyle blogger, and the founder of a creative agency – The Moody People Co. In an exclusive interview with Zura, Rabia gives us a quick peek into her creative life and the nature of her job as a content creator.

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Building and Growing Brands

Dear Brands

Dear Brands,The times are trying more than ever. But as the adage goes “Grow through what you go through”, we believe now is the perfect opportunity to implement it into action. As the pandemic crisis is escalating by the day, it has become an important need of the hour to adopt new mechanisms to sustain in the market and keep flourishing positively in the near future as well.

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Influencer Marketing

6 mistakes to avoid as influencers

With a wide spectrum of audience mentalities and expectations, a single post can tarnish the image of influencers. Let us take you through some mistakes you can avoid as influencer:

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Influencer Marketing

How to get started as an Influencer

Becoming an influencer is a process that starts with gaining your audiences trust. It is the most important factor of influencer journey that can only be gained through authenticity and connection you build with your audience.

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