In the current era, it is thus advisable to have a network of micro-influencers involved in your marketing mix than one mega/celebrity influencers. Here’s how you can create a ripple effect using micro-influencers and their unique ideas and content.
Meet creator Rabia Singla (@rabiasingla), a Haryana-based photographer, travel and lifestyle blogger, and the founder of a creative agency – The Moody People Co. In an exclusive interview with Zura, Rabia gives us a quick peek into her creative life and the nature of her job as a content creator.
Influencer marketing in recent times has gained quite an impressive upsurge as a marketing tool, rooting a perfect bridge of marketing trust for the brand-consumer interactions.
Dear Brands,The times are trying more than ever. But as the adage goes “Grow through what you go through”, we believe now is the perfect opportunity to implement it into action. As the pandemic crisis is escalating by the day, it has become an important need of the hour to adopt new mechanisms to sustain in the market and keep flourishing positively in the near future as well.