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Building and Growing Brands

#LocalSoch – A Zura initiative to support self-reliant India

#LocalSoch is an initiative by Zura to support local, home-grown brands strive in the indigenous market. These local brands are Made in India to fulfil the needs of the Indian and global consumers. As a part of this initiative we are inviting brands to leverage the power of influencer marketing and collaborate with micro- to mega- influencers at no charge to skyrocket their brand awareness and sales.

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Influencer interview series vol 1

A DAY IN THE LIFE OF A CONTENT CREATOR Series 1 Vol. 3

“The bliss to work with full autonomy is my real motivation,” says our next creator, Somouli Dutta(@woodledoodledesigns). She’s a self-taught illustrator who uses comics as her weapon to fight against the pressurised expectations the society puts on us. Her art is based on everyday life. It’s simple, yet it speaks volumes.

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Influencer Marketing

6 ways to influence better

As a content creator, you turn your passion into a career. When you create art, you present a piece of your heart to the audience. Therefore, you need to make sure that your content not only has a good reach but also appeals to the viewers.

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