Creators are no doubt reining the digital marketing realm today with their excellent creative skills and authentic content presentations. But little do we know about the BTS or ‘behind the scene’ workforce or crew that incredibly aids to the whole magic of creators! Yes, for today’s episode of ‘A day in the life of a Content Creator’, we aimed to move a bit ‘out of notch’ yet have an exciting conversation with one of those special people who enable creators to work their way out. Meet Mahak Malik (@mahakmalik1.0). She is a fashion stylist, PR and a brand consultant all-in-one.
Today, digital marketing is no doubt gaining popularity and is the sought after medium of production and presentation. But what we do not know is the high potential which vernacular content holds in leveraging digital marketing campaigns, especially for local brands. With over 234 million native Indian speakers on the internet (Source: Business World), the power of this potential market cannot be underestimated.
#LocalSoch is an initiative by Zura to support local, home-grown brands strive in the indigenous market. These local brands are Made in India to fulfil the needs of the Indian and global consumers. As a part of this initiative we are inviting brands to leverage the power of influencer marketing and collaborate with micro- to mega- influencers at no charge to skyrocket their brand awareness and sales.
“The bliss to work with full autonomy is my real motivation,” says our next creator, Somouli Dutta(@woodledoodledesigns). She’s a self-taught illustrator who uses comics as her weapon to fight against the pressurised expectations the society puts on us. Her art is based on everyday life. It’s simple, yet it speaks volumes.
With influencer marketing becoming the latest trend of brand promotion, many micro-influencers have gained popularity and become a powerful source of marketing for brands. Even